When Nissan showed it was transporting the Qashqai tight SUV to the U.S. marketplace while at the same moment renaming the automobile the Rogue Sport here, some unconcerned people questioned if maybe Nissan felt Qashqai was too much of a containerful for Americans.
Christian Meunier, Nissan North America’s VP sales, expressed the choice had more to do with the slightly large Nissan Rogue’s growing victory in the U.S. marketplace than with interest that Americans might walk over word. Meunier was with Nissan in Europe about a decade ago, and he saw the improvement of the tight Qashqai up close.
The small crossover’s goal was to find a route to end through and catch an agglomeration of the tight-automobile marketplace that had been dominated by the Volkswagen Golf in much of Europe. That was a very boffo quest, Meunier expressed at the 2017 Detroit auto show. He added, the commodity basically consigned the practicality of an SUV or a crossover, so more practicality than a hatchback or a tight automobile. It was all-wheel drive, with all categories of things, with a value component and fuel economy that were very akin. And Nissan is looking to profit further on expressed fashion with the uncovering of the Qashqai as the Rogue Sport for the U.S. marketplace in Detroit on Monday.
The Qashqai crossover got its name from an nomadic people that settled in Southern Persia during the 15th century in what is now Iran. In any case, the appellation made its route to Canada but not to the States.
Qashqai to Canada was beautiful apparent, Meunier expressed, describing the country as really between North American and European with a lot of European sense. The crossover’s victory in Europe, and the feeling to marketplace that victory in Canada, is the same reason it got the Rogue Sport heading in the U.S.
In the U.S., because of the victory of Rogue, we evaluated it was all-important to leverage the Rogue name, Meunier expressed. Nissan’s idea basically gives the Rogue name its own case of commodities that includes the more family-oriented Rogue and the urban, more juvenile Rogue Sport, he increased.
Last year, the Nissan Rogue was amount 10 in U.S. automobile sales. It completed the year mighty figures, making it the fourth-best-selling automobile for the month, behind only the Ford F-series, Chevrolet Silverado, and Ram trucks.
Sizewise, the 2017 Rogue Sport is fastened between the orderly Rogue and the Nissan Juke. It’s 12.1 inches abbreviated than the quality Rogue, and its wheelbase is 2.3 inches abbreviated, but the two crossovers are rolled from the same platform, and both feature gait front and multilink procreate mixtures. I think by labelling it Rogue Sport, we’ll have the possibility to really make it a huge tale, Meunier expressed. We’re very audacious and pushful on the crossover marketplace, and you’ve perceived our phenomenons in the month of December.